When did Shop Adorn open? And what was the path to get here?
Shop Adorn was opened in 2008 online. We wanted to be a part of the Portland boutique scene, but were not sure about what niche we wanted to target. We spent the first two years figuring that out. We opened up on NE Fremont in 2010 and I just love where we are right now. Portland boutiques are so unique and constantly changing, it’s just really fun finding out who we are!
What is the best thing about owning and running Shop Adorn?
Hands down – my customers. I enjoy buying and marketing, but it’s when my regulars come in that I am the happiest. Really it’s like getting to hang out with my girlfriends at work. I have met so many amazing people working here and there is something new and exciting every day!
What are your biggest challenges?
Making sure we have what people are looking for. You discover these pockets where people are just not finding what they are looking for and then we have it. It’s really looking for the pockets and making sure we fill that gap. For example, size 24 jeans & size 16 jeans. Two opposite ends of the size spectrum, but both sizes have a hard time finding jeans that fit!
Where would you like to see Shop Adorn in 5 years?
I have big plans for Shop Adorn. A lot of the growth I see is with our website, ShopAdorn.com and the usability. All I can say right now is to be ready for big things. We are trying to be innovative with our web plan, so a lot of our online plans are top secret. As for our Portland boutique, I really just want more people to know we are here, and become a destination spot!
What are some reasons you decide to carry particular designers' lines/pieces?
We try to be responsible, so half of our lines are made in the USA. I love our new line, Prairie Underground, because it is made in Seattle, dyed in Seattle, and made from organic cotton. For summer we wanted to have easy dresses, and clothing that can be layered for our crazy Portland weather. I also want to make sure we get pieces that will last. I think it’s important to love every piece in your closet and for those loved pieces to last a long time!
What trends are you seeing for summer this year?
Maxi dresses & skirts are back for sure! Of course the high rise flare, which we personally love. Personal favorite is the J Brand Bette. It’s not only a good fit, but it’s a butt lifter. You will LOVE your butt in these jeans!
What do you offer consumers that makes Shop Adorn stand apart?
Complimentary Style Consults & Complimentary Closet Cleanout. Personal shopping experience in store. All of our customers get 5% of their purchase back in store credit. We also offer 15 days for people to return for cash back and 90 days to exchange. I don’t see a lot of boutiques with that kind of return policy. If your jeans are damaged, we work with the manufacturer to get our customer taken care of.
What do you see for fashion in Portland in the next 5 years?
The past few years have been tough on Portland boutiques, but I think we are making a comeback. Portland is so great about shopping local – so I think we will continue to see more Portland boutiques pop up. As for fashion specifically, what I hope is that Portlanders will go for quality over quantity. It used to be that Portland caught on to fashion trends, just as they were over, but I really see a faster response. My customers have been embracing the flare jean for example! Crop tops … not so much, but they will get there!
Any emerging designers you have your eye on?
I love Ms. Wood. We will be carrying her for summer and fall …. and I think every piece she creates tells a story.